Mood ADS · Ads × AI Agency

Ads thatMove people.

Multichannel ads, TikTok Shop, AI UGC and an AI-powered advertising CRM — built to connect your creative, your campaigns and your growth.

For e-commerce brands spending £30k+ a month on ads.

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The creative side

Four formats.
One engine.

01 — CREATIVE FORMATS

Different stories. Different ways to capture attention. Explore video examples from our existing creative collection.

3D Animation

3D Animation

A different way to tell your story. Characters, products and ideas brought to life in motion.

01 / 04
Podcast

Podcast

A familiar conversation format. Messages made for the feed, not the interruption.

02 / 04
Street Interview

Street Interview

The energy of a street interview, shaped into a short-form advertising creative.

03 / 04
Authority

Authority

Direct-to-camera storytelling that puts your message front and centre.

04 / 04
+826%Lead growth

Zapped Skin

7.07xROAS · 30 days

Naturecan

+119%Revenue · 12 months

Dense Hair Experts

−41%CAC · 15 months

Beauty by C.E.D

The Mood ADS model

Three things.
In this order.

STRATEGY BEFORE SPEND
01

Acquire genuinely new customers

Split prospecting from retargeting. Measure incremental acquisition, not just blended ROAS or recycled demand.

02

Creative built on people and data

Persona-led briefs, platform-specific formats and iteration on the angles that convert. Brand and performance working together.

03

Connect the entire funnel

Ads, email and conversion rate optimisation aligned around the same offer — supported by our AI-powered advertising CRM.

The intelligent side

The AI CRM
behind every ad.

“You’re not going to lose your job to an AI, but you’re going to lose your job to someone who uses AI.”
Jensen Huang · NVIDIA CEO
Milken Institute Global Conference, 2025 · Source: CNBC

Ignore AI, and risk being outpaced by competitors who embrace it. Our AI-powered CRM brings your creative, campaigns and advertising management into one connected workflow — with your strategy at the centre.

THE MOOD WORKFLOWADS × AI
Social adsSearch adsTikTok Shop

Mood AI CRM

CREATIVE + CAMPAIGNS + MANAGEMENT

One connected advertising workflow.
More room to focus on your business.

Multichannel Ads

One strategy across your advertising channels. Creative and media management that work towards the same business goals.

TikTok Shop

Connect short-form attention with commerce. TikTok Shop support built around your brand, your products and your audience.

AI UGC

Creator-style content powered by AI. Explore different voices, formats and angles for your next advertising campaign.

Sound familiar?

What’s holding
growth back?

01

Spend is growing. New customers aren’t.

Separate acquisition from retention and measure what’s actually new.

02

Your creative looks like everyone else’s.

Build briefs around real buyers, then test and iterate on the angles that convert.

03

Ads, email and your site are disconnected.

Treat paid media, email and CRO as one growth system, not three isolated channels.

04

Too many handoffs. Not enough ownership.

Senior operators on every account from day one, with direct access to the people doing the work.

Brands we’ve worked inside

THGUnileverMyproteinNikeThe North FaceNordgreenNaturecanDense Hair ExpertsFlamingo CandlesZapped SkinBeauty by C.E.DWant Hair

Client results

Numbers.
Not promises.

PAID · CREATIVE · CRO · EMAIL

Different brands. Different starting points. Here’s what changed, and over which reporting period.

Haircare · Full funnel

Dense Hair Experts

£3.6M ARR. +119% revenue.

+253%New customers
+119%Revenue
+188%Orders
12 monthsMeta · Google · TikTok · Email
Behind the numbers

Persona-led creative on Meta and Google, ads and email connected around the same offer ladder, and weekly CRO on product pages. ARR grew from £1.6M to £3.6M over twelve months.

Beauty · Acquisition

Beauty by C.E.D

€1.9M ARR. +825% sales.

+825%Total sales
−41%CAC
+1,900%New customers
15 monthsMeta · Google
Behind the numbers

Budget moved away from channels retargeting existing customers. A rebuilt prospecting layer and creative speaking to first-time buyers helped ARR grow from €202k to €1.9M.

Home / Gifting · Paid media

Flamingo Candles

£36k → £139k a month.

+290%Revenue
+241%Orders
+286%New customers
30 days vs same month last yearGoogle · Meta
Behind the numbers

A simplified account, budget redirected from unprofitable products into high-margin collections, and scaling what worked. Monthly ad spend increased from £12k to £53k; Google conversion value rose 201%.

Wellness · Meta buying

Naturecan

816 purchases. 7.07x ROAS.

7.07xROAS
816Purchases
€13.93Cost per action
30 daysMeta
Behind the numbers

Prospecting and retention split into distinct campaigns, supported by persona-led creative. The reported snapshot delivered €80,324 in conversion value.

Skincare · Channel diversification

Zapped Skin

+826% lead growth.

+826%Lead growth
−35%Cost per lead
+140%CVR uplift
Reporting period not specifiedMeta · TikTok · Google
Behind the numbers

Previously reliant on Google Ads, Zapped expanded into Meta and TikTok with platform-specific creative, new audience opportunities and CRO running in parallel.

Grooming · Account rebuild

Razaball

+114% sales. −38% CAC.

+114%Sales uplift
−38%CAC
+11%Conversion rate
120 daysTikTok → Meta · Google
Behind the numbers

A full account audit and restructure, website CRO, and a strategic move from TikTok to Meta where product fit and marketing efficiency were stronger.

Immigration services · Lead generation

Any Visa

More leads. Less spend.

−62%Cost per lead
+65%Leads
−37%Ad spend
30 days vs same month last yearGoogle
Behind the numbers

The account was rebuilt around enquiries that convert rather than the cheapest clicks. Cost per lead fell from £152 to £58 while lead volume grew on a smaller budget.

Hair transplants · Lead generation

Want Hair

£105 → £44 a lead.

−58%Cost per lead
6.7xSpend scaled
346Leads in 30 days
30 days vs pre-engagementMeta
Behind the numbers

Prospecting rebuilt onto dedicated landing pages, with first-party tracking repaired. Spend grew from £2.3k to £15.4k; blended cost per lead reached £44, and £43.28 on the main prospecting campaign.

Historical client results, not a guarantee of future performance. Reporting periods and comparison bases vary by case.

In their words

From the people
building the brands.

“Big thing for us is you're actually talking to the people doing the work, not some account manager just relaying messages back and forth. Stuff gets decided in days, not weeks.”
Claire ClarksonCo-founder, Beauty by C.E.D
“The persona work completely changed how we brief, everything goes through it now. We used to just sit around arguing about audience segments on a slide like that actually meant something, and now we just talk about the real people buying the stuff.”
Alex RinnManaging Director, Naturecan
“Q4 was the calmest peak we've ever had honestly. Forecast was right, creative was ready way ahead of time, email was tight, so no one was sat there at 9pm on a Sunday having a meltdown.”
Erik GustafssonCo-founder, Little BigPaw / Thrive
“First agency in ages that didn't try and shove a media plan down our throats in week one. They asked loads of questions, actually went through the data properly, and then came back with something we could genuinely run with. Not just a template with our logo slapped on it.”
AlexMD, Craft Kings

Let’s talk about your brand

Book your
free audit.

A 30-minute conversation about your numbers, your funnel, and the two or three things we’d change first.